The third edition of the QRC international conference will take place in Bucharest, Oct. 4 - 6, 2017. The conference will explore qualitative research as an approach to social scientific investigation which enriches the understanding of communication and of social phenomena. It also aims to provide a venue for discussing and assessing theories and methods currently used in qualitative research in communication, as well as trends likely to impact the work being done in this field. The conference will focus on sharing and examining qualitative research methodologies, research topics, questions and applications, with a consistent emphasis on their merits and limitations as inquiry tools deployed in the study of communication. QRC is not, however, limited to methodological aspects; we welcome studies that focus on the results of qualitative research in communication and related fields.